The Professional Bio
A former fashion & beauty journalist, blogger and PR, turned award-winning digital marketeer and Life Coach. Charlotte left a decade of specialising in branding, social media, influencer marketing, copywriting, content and digital marketing, to focus on what sets her soul on fire - which is helping women in life. What started as a side hustle, soon became Charlotte’s full-time passion.
Charlotte Jonsie has always been passionate about sharing people’s stories and representing real women (and men). Through her career, she championed change in the beauty industry and drove huge attitude changes through the management and execution of award-winning global campaigns, such as L’Oréal Paris True Match, championing diversity and authenticity, where she placed the first ever male in a UK beauty campaign. Charlotte has worked for some of the biggest beauty brands in the world including L’Oreal, Nivea, Revolution, Unilever, Revlon and more. Challenging the brands she worked with, to be real, raw and honest with their content and communication, rather than retouched and filtered. Now she does just that on her own instagram channel @charlottejonsie and on her podcast the #Unfiltered Life, where she shares the highs and lows of life with helpful hints, tips and experiences. Charlotte gets uncomfortable, so that others can feel comfortable.
As a certified Life Coach, Mindset Mentor, Podcast Host, Content Creator and Mum, Charlotte inspires women to step outside of their comfort zone, turn their pain into purpose and create their own version of success. Her mission is to build and support women’s self-worth, confidence and growth. Helping women to believe in themselves, realise their potential and become the CEO of their minds and life. Charlotte's entrepreneurial spirit and team player mindset encouraged her to set up her coaching business on maternity leave during a pandemic. Taking a ‘risk’ to serve and coach women all over the world.
Charlotte’s own life obstacles; childhood trauma, relationship lessons, loss, mental health challenges and postnatal depression, has given her strength and purpose to help women overcome anything in life.
The Real Bio
My story #unfiltered
It’s not easy being vulnerable, but I get uncomfortable, so that others can feel comfortable. I share the highs and lows of life online to help others, but I’ve never shared my life in detail as i do below. However, I feel it’s my duty to share who i am, where i’ve come from, what I’ve been through and how I’ve overcome the challenges in my life.
How I turned my pain into purpose
Deep down in my soul, I truly believe I’ve been tested, challenged and experienced suffering and pain, so that I can help as many women as possible. If there’s one thing I’ve learnt in life, is that your past experiences make you who you are, but do not define your present or future.
You can change your story. The story you keep telling yourself is your reality. Change the narrative and you will change your life!
I grew up on a council estate in Essex in a tiny council house, sharing a room with my Brother until I was 17. During this time, I witnessed things no child should ever see.
My Mum was an alcoholic. I was abandoned & ended up in Foster Care for a stint during my childhood. School was a blessing and a burden. A blessing because I could focus on achieving (my favourite thing), but a burden as I would worry daily about coming home to a drunk or dead Mother. The absence of my real Father was a void in my life, which later led me to make the wrong relationship choices in my twenties. Choosing men to fill that void and ignoring the red flags because of my abandonment issues. I naturally took on the ‘parent’ role at a very young age, looking after my little Brother.
Life started off challenging, but my Nan & Grandad helped me through this, supporting me. To them, I am forever grateful.
Growing up & life in my twenties
I saw University as my ‘way out’. I moved away at 18 to live in halls. My twenties were filled with partying and self-development. My identity was the ‘career & party’ girl, I worked hard and played hard. My career started in Journalism and PR, transitioning into social media, influencer marketing, content and digital marketing, working for some of the world’s most prestigious and fun-loving beauty brands. My career was everything! On the outside I was extremely successful and confident. On the inside I was a broken little girl who needed to heal. I didn’t realise this, until i was forced into therapy through an ex-boyfriend.
I had a type - the mentally abusive, sociopath, narcissist type, and I kept attracting them. Subconsciously I was repeating destructive behaviour patterns because of my childhood. The destructive and manipulative behaviour in these relationships stripped me of my confidence, self-worth and self-respect. I was codependent, insecure and hooked on fantasy.
Life got low after each relationship and I contemplated taking my own life, because the pain of heartbreak was just unbearable to survive. I’m so grateful I’m alive and sharing this with you now.
Therapy & self-development
I’m forever grateful to the narcissist ex-boyfriend who forced me into therapy, because this was a turning point in my life. Through this journey I realised I needed to heal from my past.
Instead of filling the void with a relationship. I had to learn to love me, for me. I went on a deep discovery of self-love, confidence and inner work. I studied how to be happy with myself without seeking external validation. I did the work and I healed through it.
I was obsessed with this journey - it’s transformational! So i read books, bought courses, watched inspirational YouTube videos, and listened to motivational podcasts. Since then, I’ve devoted my time to learning about healing and growth, so I can help other women too.
Body image & confidence
In my early twenties, I had a very ‘unhealthy’ relationship with my body. This was a combination of my ex-boyfriends being unkind about my body, pressure from social media and low self-esteem trying to attract men. I dieted to the extreme. I threw up food. I starved myself on holidays. I didn’t eat carbs. I exercised 2-3 times a day, 7 days a week. The scary thing is, I never considered what I was doing as an eating disorder. At the age of 27 I realised this way of life wasn’t sustainable. I learnt body confidence and acceptance. I got to a happy place with my body a year before I fell unexpectedly pregnant. However the shock of my postpartum body, c-section scar, and overhang contributed hugely to my postnatal depression. I hated what I saw in the mirror. However, it was my mindset that needed to change first. I have worked hard to change the way I think, see and feel about my postpartum body. Now I have learned to accept it.
Grief, loss & ptsd
In my twenties I learned what it meant to grieve and experience huge loss. We lost my good friend Ricky to murder and I lost an ex boyfriend through suicide. Both gone so suddenly and traumatic events in my life. God bless their souls.
PTSD isn’t easy to overcome. I mention this because it was a difficult time in life. I struggled to be alone. I had night terrors and relied on someone being around. We were in a burglary the middle of the night. We were locked in a bathroom genuinely thinking we were going to die as they ransacked the place.
Life now being 30 & a mum
I’m the happiest I’ve ever been. I’m with a partner who loves and respects me and we have a beautiful baby boy. We didn’t do it in the conventional way (what society says you should do). Life went from 0-100 real quick and I never imagined this would be my life. I wasn’t even sure I wanted kids! But here I am besotted with my little family.
Pregnancy was a whirlwind during the 2020 pandemic. My 90-hour birthathon ended in an emergency c section and after several trips back and forth to the hospital because of an infection, including a week separated from my 6-week old baby because of Covid policies. Plus PND. I didn’t have the easiest start to motherhood.
My Mum and I have a great relationship now! She’s a brilliant Nanny & there’s only room for peace and love in my world now.
Life hasn’t all been doom and gloom, I’ve had so many highs in life & I try to see the positives in most things.
However, this is my story, totally #unfiltered. If you’ve got this far and you’re still reading, thank you for reading my truth. I’ve never shared so much detail about my life as I do on this page, but I feel it’s time to shed light on what I’ve been through. I’m not a victim of my story, I'm a hero. That’s my narrative.
I truly believe I've been given these experiences so I can help women through life’s challenges.